More than VNĐ68 trillion (over US$2.9 billion) is expected to be spent on media advertising by companies in Việt Nam, with fast-moving consumer goods (FMCG) manufacturers to make up the bulk of the spending.
The percentage of total media consumption in Việt Nam. By the end of 2018, total spending on media advertising in Việt Nam is forecast to reach VNĐ68 trillion
(over $2.9 billion). — Source Kantar Worldpanel.