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Evidence shows that communication and marketing via digital media is becoming a growing tendency in the era of the internet and mobile phone boom.
Tran Thi Thanh Mai, CEO of Kantar Media, at the workshop ‘Affiliate Marketing & Programmic: Time for Asia’ held several days ago, said the Vietnamese market is ready for businesses to change their approach and communication.
The proof is that the number of internet users and the time that Vietnamese aged 15-54 spend on the internet have been increasing rapidly in recent years. In 2014, the figures were 41 percent and 48 minutes per day, respectively. Last year, they were 59 percent and 141 minutes per day, respectively,
With 96 percent of Vietnamese households having mobile phones (by 2016), the time spent on internet on phones is relatively high. At least 34 percent of internet users access internet from their smartphones in 2014, while the figure rose to 74 percent in 2016.
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