Vietnamese smartphone brands have been struggling to cement their positions in the market dominated by strong foreign brands with both high-end and mid-range products.
Vietnamese Mobiistar and Bavapen brands have caught the public’s attention with the launch of smartphone models priced at below VND4 million and equipped with strong features.
Mobiistar has launched Prime X1 and Prime X 2017, both of which have 5.5 inch HD screen, RAM 3GB and 2GB, priced at VND3.69 million and VND3.46 million.
Meanwhile, Bavapen has James Bond priced at VND3.55 million, also with 5.5 inch HD screen, RAM 2GB, 13 MP camera and the ‘one-hand’ feature which allows to operate with one hand.
All three models have monolithic design and fingerprint sensors, a feature which previously was only designed for mid-tier products priced at around VND5 million or more.
Mobile phones with Vietnamese brands first appeared in the market in 2006-2007 as a result of the OEM movement (original equipment manufacturer).
Vietnamese businesses ordered Chinese manufacturers to make phone parts, then assembled and sold finished products under their brands.