K+ is a premium pay TV service by Vietnam Satellite Digital Television (VSTV) which is now the largest satellite pay TV platform in Viet Nam with approximately 800,000 subscribers. Meanwhile, Irdeto's suite of multiscreen products includes Irdeto Rights, Irdeto Media Manager, and comprehensive implementation and managed services.
By working with Irdeto and using enhanced user experiences and customised consumer facing applications supplied by Vodworks, K+ can offer their OTT content across multiple devices and browsers in a unique service for their market.
In addition, with Irdeto's support, K+ will be able to leverage this opportunity and will be the first pay TV network to offer Premier League matches through OTT delivery in Viet Nam.
"We wanted to launch an OTT service as a value added service for our subscribers, who are increasingly viewing content through multiple connected devices," Jacques Aymar de Roquefeuil, deputy general director, Vietnam Satellite Digital Television Company, said.
"Irdeto's end-to-end multi-screen solution was important to the success of this new service, as it allows us to deliver to our customers' premium OTT entertainment on their screen of choice regardless of DRM and streaming format. Through our partnership with Irdeto, we are confident of offering the best OTT service we can to our customers in a safe and secure manner."
"Given the high demand for pay TV in Viet Nam, there is a tremendous growth opportunity for OTT services in the country," Bengt Jonsson, vice president, APAC, Irdeto, said.
"Irdeto's multiscreen capabilities will further strengthen the competitive positioning of K+ in the Vietnamese market providing more choice and convenience to customers, as well as address the time-to-market and technology complexities of supporting a multi-device ecosystem," he said.
