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According to Ken Research’s recently issued report “Vietnam E-Commerce Market Outlook to 2019 – Driven by Internet Penetration and Smartphone Usage”, e-commerce managed to gain some attention in Vietnam only after 2011. The retail market in Vietnam is considered one of the most dynamic markets in the South East Asia with such a high growth rate. Hanoi and Ho Chi Minh City are ranked in the top 10 cities in the entire Asia for retail expansion. Hanoi ranked third after Beijing and Shanghai as the city with liveliest retail market.
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